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Strategic Design Leadership

“The UK is a recognised centre for design excellence and there are clear opportunities for businesses to create greater value through design by embedding it as a process, managing it more effectively and adopting it as a strategic differentiator. However, the uptake of design could still be higher and significant barriers remain in terms of knowledge, resources and business capacity if the UK is to exploit the full potential of its design capability” Innovate UK Design in Innovation Strategy 2020-2024.

APDIG and the Council for Higher Education in Art, Media and Design (CHEAD) are holding a roundtable debate to consider more critically the roles of Strategic Design Leadership and Higher Education in unlocking design’s full potential, developing design leaders and thinkers and the imperative opportunity to redefine and reposition the central role of design in policy, social, economic and environmental transformation.

This roundtable will bring together members of the All Party Parliamentary Design and Innovation Group to hear from influencers in the design and education sector to explore the key challenges and opportunities facing design leaders and educators in the present climate.

The roundtable will be chaired by John Howell OBE MP, and will include contributions from a range of figures from across the sector, including:

  • Professor Sally Wade, Pro Vice Chancellor and Dean for the Faculty of Arts, Humanities and Social Sciences, Anglia Ruskin University
  • Professor Martyn Evans, Director of Manchester School of Art, Manchester Metropolitan University
  • Samar Héchaimé, Director, Agora Envisioning
  • We also expect to be joined by representatives from the Design Council and Design Business Association

The roundtable will also consider how strategic leadership can be placed at the heart of public policy. As the country struggles with the economic and social considerations emerging from the current public health crisis, it is vital that design thinking is used effectively to power the recovery efforts of government and industry alike.


04 Nov 2020


10:30 am - 12:00 pm


Free to members


Council for Higher Education in Art and Design and the All Party Parliamentary Design and Innovation Group



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