CHEAD has appointed Sandra Booth as the new Director of Policy and External Relations. Sandra will take up the role on 1 August 2018.

Sandra comes with a wealth of experience most recently as Pro Vice Chancellor Enterprise, Business Development and Engagement at the University of Cumbria. At Cumbria, Sandra had Executive responsibility for identifying, establishing and growing long-term productive relationships, significant partnerships and raising the profile of the University. Sandra has a professional career in marketing for the Chartered Institute of Marketing developing policy, securing collaborative partnerships and ensuring effective stakeholder engagement.

Professor Anita Taylor, Chair of CHEAD said:

“It is a pleasure to welcome Sandra Booth to CHEAD. Her track record in higher education, enterprise and marketing will be invaluable as we strengthen our capacity in this crucial area and keep pace with change in the creative HE sector on behalf of CHEAD members”.

Sandra Booth said:

“I am delighted to join CHEAD and take on the challenge of championing members’ collective impact to ensure we are a powerful voice advocating the vital role of HE in the creative economy”.


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