- Foster and direct a culture of inclusive, resilient and dynamic creative leadership in art and design higher education.
- Shape and communicate a coherent narrative of the achievements and contribution of art and design HE to culture, society and economy by demonstrating agency and
innovative multi-dimensional solutions to complex challenges.
- Create effective leadership and staff development through the unique lens of our subject disciplines and experiences, which will value, motivate and enable members to
achieve and share excellence.
- Continue to strengthen our governance practices through transparency and openness in all areas of our work, operating to the highest ethical standards, whilst seeking external critique and continuous improvement.